Teenage Mutant Ninja Turtles: Out of the Shadows may have had slightly less awful reviews than its reboot predecessor, but that couldn’t lure half its audience back.
Out of the Shadows debuted at #1 with an opening weekend of an estimated $35-million — a far cry from the $65-million opening of the 2014 original.
X-Men: Apocalypse, plagued by the worst X-Men reviews since X-Men: Origins — Wolverine and bad publicity over poorly conceived billboards, fell 66% from its opening last week, plummeting to an estimated $22-million.
Me Before You debuted to a strong opening of an estimated $18-million, following in the steps of last June’s summer weepy The Fault in Our Stars. An “A” CinemaScore, coupled with a dearth of simple dramas releasing over the rest of the month, should ensure a long life for the picture.
Meanwhile, Popstar: Never Stop Never Stopping proved that quality doesn’t always attract audiences. Despite having by far the strongest reviews of any new release — 70% on Metacritic, compared to Me Before You‘s 49% and Out of the Shadows‘ 40% — Popstar earned a paltry $5-million (estimated), not even cracking the weekend’s Top 5.
1. TMNT: Out of the Shadows ($35,250,000)
2. X-Men: Apocalypse ($22,325,000)
3. Me Before You ($18,270,000)
4. Alice Through the Looking Glass ($10,691,000)
5. The Angry Birds Movie ($9,775,000)
6. Captain America: Civil War ($7,591,000)
7. Neighbors 2: Sorority Rising ($4,700,000)
8. Popstar: Never Stop Never Stopping ($4,630,000)
9. The Jungle Book ($4,247,000)
10. The Nice Guys ($3,520,000)
(Source: Box Office Mojo)